Top 10 Cable Market Quality Status: Talking about brand without considering quality is just nonsense.

On September 25th, the 2016 China Cable Industry Most Competitive Enterprise Selection Ceremony was held in Shanghai, and the "Top 10 Most Competitive Enterprises in China Cable Industry 2016" list was released. The organizers, the Wire and Cable Branch of the China Electrical Equipment Industry Association and the Cable Information Research Institute, vigorously promote that their evaluation results "can provide industry third-party evaluation basis for enterprises to participate in market competition such as bidding and various selection activities".

As an important foundational industry of the national economy, the quality of wire and cable products is directly related to economic and social development as well as the vital interests of the people. The Guiding Opinions on Promoting the Quality Improvement of Wire and Cable Products (State Administration of Quality Supervision, Inspection and Quarantine [2011] No. 585) issued by six departments clearly pointed out that the overall level of quality of wire and cable products in China is not high, the pass rate of product quality supervision and spot checks has been hovering at a low level for a long time, the product quality of small and medium-sized enterprises fluctuates greatly, and some enterprises have weak awareness of fulfilling their main responsibility for product quality. The phenomena of quality dishonesty and illegal activities such as cutting corners, producing and selling fake products are quite prominent. According to relevant reports, there are nearly 5000 large-scale enterprises in China's wire and cable industry. Faced with numerous enterprise brands, a "scientific, fair, open, and recognized" third-party brand evaluation list is of great significance in promoting end users to establish a procurement system that values quality, brand awareness, and high quality at a good price.

The companies listed on the "Top 10 Most Competitive Enterprises in China's Cable Industry" this time are: Hengtong Group, Shangshang Cable, Baosheng Co., Ltd., Zhongtian Technology, Jiangnan Cable, Qingdao Hankou Cable, Zhongli Technology, Futong Group, Tongling Jingda, and Wanma Cable. What is their market quality status?!

According to incomplete statistics, 7 out of the top 10 companies and some of their affiliated companies were reported and punished by the quality inspection system, industrial and commercial system, or end users for product quality dishonesty in 2015, with the highest being 25 times, "Li Dehong, Operations Director of Enterprise Information Online (xincn. com), told me." Most of the quality dishonesty information mentioned above was discovered and publicly disclosed during product 'sampling'. Given the limitations of sampling scope, frequency, and public handling, the actual product quality situation of their companies may be even worse than this

According to the quality breach notification information, some enterprises have been repeatedly reported due to the main indicators such as conductor DC resistance being unqualified, resulting in a lack of responsibility for product quality and suspected behavior of cutting corners and passing off inferior products as good, "said Zhang Yanmin, director of the Product Standardization Department of China Cable Online." For a specific analysis of the reasons for the unqualified quality, please refer to Part III of the "2015 China Wire and Cable Market Quality White Paper

Quality is the moral bottom line of a company and a reflection of its core competitiveness in the industry. The top 10 most competitive companies in the industry, if they lack quality responsibility or are suspected of cutting corners or passing off inferior products as good, can also be listed. This list should be a sadness and shame for the industry, rather than a glory and pride hyped up by the organizers.

The internationally recognized dimensions of brand evaluation include five elements: quality, service, technological innovation, tangible assets, intangible assets, etc., "said Liu Pingping, Chairman of the China Brand Building Promotion Association. The so-called "China Cable Enterprise Competitiveness Research Project Group, composed of the Wire and Cable Branch of the China Electrical Equipment Industry Association and the Cable Information Research Institute," abandons the element of "quality" and only evaluates enterprises based on their scale, growth and efficiency, technological innovation, customer satisfaction, brand awareness, corporate culture, entrepreneurial management level, and industry contribution. This is clearly not scientific and does not comply with the national standard "Guidelines for Brand Evaluation and Corporate Culture Construction of Commercial Enterprises" (GB/T 27925-2011). Putting aside quality, talking about a brand is like playing rogue, and such evaluation results undoubtedly cannot be recognized by the industry.

At this time when the whole society is striving to create a strong atmosphere where the government attaches importance to quality, enterprises pursue quality, and everyone pays attention to quality, making the pursuit of excellence and the advocacy of quality the value orientation and spirit of the times for the whole society and the whole nation, vigorously implementing the strategy of building a strong quality country, and pushing economic and social development towards the "quality era", the wire and cable industry urgently needs to establish a value orientation of advocating quality to improve supply quality and build a strong quality country.